The origins of branding date back to ancient Babylon, where merchants have symboles painted on their goods, to help them distinguish themselves from the competition and to bring the specification of their products.
Professional and efficient visual identificationhelps the Brand stand out in a competitive market among many other brands having the same or similar profile. It often helps to distance them from each other.
Creating brand identity is an importantelement of its marketing strategy . Carefully thought-over, the strategy should build an intended brand image in the minds of its recipients. Building the brand's market distinctiveness through its visual identity is a complex process. It requires deep understanding of the nature of the brand's business, who and what the brand intends to be, how it intends to be perceived on the market and includes the utmost attention to details and nuances.
Visual identificationis among the strongest investments in itself that the Brand is able to make.
We design and develop professional brand identification systems - corporate identity.
The Visual Identification System is not about just getting together a system of individual elements of the visual identity.It is a set of principlesandiuniform standards of visual communication of the Brandbased on the sign, logo, colour, and typography.
The basicVisual Identification Systempackage strong>includes:
- branding colour determination
- stationery- letterhead paper, envelopes, business cards, presentation patterns, and other/li>
- logo book
- visual identity book
Professionallydeveloped and properly usedVisual Identification System allows the Brand to build up its established image, stand out from the competition and communicate clearly and understandably with the environment - is to build the right positioning of the Brand ,or in other wordsdeterminedin the Brand's strategybrand image and perception in the minds of consumers.