People buy brands, and not products.
In today's highly competitive times, the market in almost every product and service category is saturated . We are flooded by products and services. For consumers, the differences between them are often not very big. The same goes for distribution Thanks to the Internet it can get almost everywhere. Additional challenge is the ease and universality of copying manufacturing and distribution solutions. Given such circumstances, you can either lower prices or breathe meaning into your products. That is give them a Brand.
To define this meaning is equal to definingBrand positioning - it is defining of the desired brand's image and its perception in the minds of consumers. Positioning the Brand on the emotional level is the result of the Brand strategy. p>
Hence the marketing strategy, or the brand strategy, is theultimate ide for the brand.
We design brands. Creativity first! em> strong> p>