We do know that decisions on what to buy for the little ones are determined by the product safety and aesthetics, but more importantly – by those very special emotions related to the child coming to this world. When introducing the Suavinex brand on the Polish market, we took great care to show the beauty and highest design and workmanship of each line of dummies, bottles, and other baby accessories.

We made a decision to carry out the brand launch in Poland. The works began by putting together the website design and implementation. Product display, colours, fonts, careful selection of photos … - we made sure every detail of the website conveyed a cohesive image of this premium brand, which intends to provide safe, comfortable, and beautiful items for babies starting on the first day of their lives.

In the parenting industry, the brand's presence in social media is of particular importance in building purchasing intentions. It is through communication on Facebook and Instagram that we build trust in the brand, a true, two-way relationship, we effectively encourage frequent interactions, and ultimately - purchase! Using authentic and visually attractive messages, in just one year, we acquired over 11,000 new fans on Facebook and over 5,000 new fans on Instagram.

Our campaign was supported by high-range influencers - Anna Starmach, Agnieszka Kaczorowska, Olga Frycz, and Izabela Janachowska. Recommendations of celebrities were quickly noticed by well-known celebrity gossip portals. Texts published by the influencers directly linked to the posts presenting the brand's products, and this helped to generate even greater reach and interest in the brand – and magic did happen!

From the online world, we took over characteristic visual elements of the brand and designed a stand for one of the largest children trade fairs, KID’S Time in Kielce. Partner stores of Suavinex will also provide you with flyers and other printed materials designed by Veneo.

Our promotional activities span advertisements on the Google and Facebook ecosystems. Beautifully crafted graphics, minimalist layout, polished up copy, and legible CTA – this is how we win hearts and… clicks. A regular campaign allows us to generate regular increase of the number of actions on the website and measure the interest of consumers in specific collections or products.

An ever increasing number of questions about the brand, whose products are only available in partner store chains (the list of the stores available on the website which we manage) encouraged us to make, along with the client, the next step and meet expectations of distributors. And so the B2B Distributor Zone platform was created, thus allowing trade partners to order the brand products.

At Veneo, we support the Digital Functional Marketing model. This allows us to make solid projects, and our activities help build up and continuously grow the client’s business. Are you thinking of growing your business? Contact us!