Who doesn't love dried fruit? Tasty and healthy on-the-go snack has won hearts and overturn baking in many homes! Our task was to make known and popular products conquer the Internet as well. A new website has combined information for consumers and wholesalers who are interested in the HELIO products. Systematic content marketing activities in own channels and online websites provided information to potential customers about nutritional value of the HELIO products, and health benefits resulting from their introduction to the daily diet. Publications appearing in the trade and women's press topped the Media Relations activities. Running the brand's social media channels has shown that delicacies also appeal to the tastes of younger audiences as perfect school or travel snacks. An important role in creating the website was the Investor Relations Website equipped with all the required IT mechanisms.