Modern marketing is abound with possibilities of Brand promotion. There are so many tools ready to use that they lead to decision-making chaos and fumbling in the dark. Therefore, it is worth taking advantage of knowledge and experience of experts who will select the best tools, well matched to the Brand’s character and its recipients. In addition to creating key guidelines, they will include in the plan such supplementary activities as special actions.
What does this term cover? All additional activities that from time to time trigger customers or spread important information about the Brand (e.g. expanding the range, celebrating an anniversary of the Brand’s creation etc.). Therefore, special campaigns include all contests, consumer lotteries, special campaigns in social media, as well as campaigns using influencer marketing.
It would seem that these activities are a piece of cake, but many organisations are focused solely on marketing-related issues and ignore legal aspects thereof. At Veneo, we boast many years’ worth of experience in the competitions and lotteries area and we cooperate with lawyers specializing in this area, therefore we may ensure compliance with legal requirements – from drawing up contracts and regulations, to filing documents related to lotteries with relevant authorities.
