Performance marketing

An effective approach is key in business operations. After all, you set up a company to make a profit. No wonder that performance marketing is a rising star.

Performance marketing is, to put it simply, a type of marketing activities aimed at involving potential clients in the expected actions. Depending on the business types and marketing goals, this may be visiting the website, clicking a banner, filling in a form, sending a query, or placing an order.

In performance marketing, no decision is made on the basis of mere personal opinions, that is why using appropriate analytical tools for assessment and optimization of advertising campaigns is so important. Tool are selected individually, depending on the type of website, business, target group, or specific promotion channels.

At Veneo, we operate on the basis of a very objective Functional Performance model based on deep analysis and constant monitoring of the effects. This is our proprietary formula of the efficiency strategy, which enables us to supervise the customer’s purchasing path and actively design it. At every stage of the customer journey, i.e. wherever the customer meets the Brand, they experience consistent messaging, the effects of which are noticeable for the Brand also over a longer time span. How is this possible? Contact us. We will be happy to tell you more about it!