Many agency employees, and especially graphic designers and copywriters enjoy creative work as part of marketing activities. This is the very place for them to give vent to their creativity, which tied in with their expertise and a strategic approach to the brand gives the greatest satisfaction. But if you think this means an uncontrolled brain storm, you are in the wrong.
Graphics, or more broadly, the entire creation, is an effect of multi-stage work of many specialists, who have thoroughly analyzed the brand, its character, activities conducted so fat, the target group, and the objective that it intends to fulfill. Only after conclusions and guidelines are collected, they give basis to creative directions, which we recommend to our client.
The entire branding, key visual, packaging design, down to single banners for social media are a result of an insight concept, which is closely followed from the moment of final acceptance – this makes the brand’s visual representation consistent and helps it anchor in the minds of the target group. And now we are willing to design the entire process for your business.
