Content marketing

They say that content is king – and there is something to it. Well matched content is the very basis of marketing activities in the digital realm, but as Google algorythms are developing, good content is just as needed in SEO. Nowadays, creating description riddled with key phrases will not get you to the top of search results. Bots are able to precisely assess whether given content is useful or interesting for the recipient and on this basis, they grade the content. Therefore, content, as such, is all over the place, but good content is what the modern Internet requires from us.

What is content? Most people will instictively associate it with copywriting, but this is only part of the truth. Content Marketing specialist create most demanding expert content in the most narrow and specialised fields, but their job includes designing video campaign scripts or those based on graphics. Content is in fact just about every piece of information about the brand – whether this be a text, banner, video, or audio spot – in each case we are receiving an outcome of content marketing activities.

And these have their own subcategories. After all, creating content goes by many names – it can take the form of a Facebook post, ad in a search engine, blog post, sponsored article, product description, etc. Everything must be in line with the nature of the brand and the SEO best practices! An efficient content creator takes into account a wide range of tools that can be used in the digital. At Veneo, we boast our expertise, best proven by results of our campaigns.