Wafelki Góralki - Loteria Na Wypasie
Nine weeks' fun, fancy prizes and amusing sheep that have become the brand's action heroes. And all this was what participants of the "Loteria na Wypasie" were getting in the campaign we organized for the Góralki Group. Our side of things included inventing the lottery mechanics, action strategy, its implementation, and promotion on the Internet. The sheep have taken over Social Media, were seen continuously in the GDN advertising network, jumping all around POSs and advertising in the commercial press! The action was loud all over the Internet, and the result of 250,000 applications speaks for itself!