The Paclan's products contribute to easy cleaning - we, on the other hand, contribute to creating the brand's image on the Internet. The Paclan's communication focuses on "a strong thing" claim. That is what our actions are strong, effective, and without wrapping, we meant, pulling wool over the clients' eyes. Paclan is the market leader in the disposable household goods sector. The entire asortment is available on the www.paclan.pl, developed by ourselves. You will find there information on current events related to the brand, advertising spots which we have created, links to social media and many other ... strong things. Brand communication is carried out on Facebook as well. We build engagement and the brand's fanpage reach through consistent and systematic communication with fans. Interesting, shocking, laughing posts attractattention of the brand's wide audience. Another activity is boosting brand loyalty by organizing consumer contests for fans, such as the "Party Grill" contest. The contest aimed at promoting barbecue products was communicated through the Facebook Ads campaign, the brand fanpage and Landing Page. Attractive prizes, transparent contest rules, and effective communication have made the Paclan Party gain a lot of brand fans! It goes without saying that we could not overlook the blogosphere! The baking products took over the bloggers' kitchens during culinary workshops, which we have videoed to prepare a relevant footage. All this to show that everything wraps, we meant, revolves around our products!