Fashion is manifestation of independence, therefore it is a must for a fashion brand to have an attractive image and authentic character!

When we launched cooperation with the luxury leather goods brand boasting 25 years’ worth of tradition, we took up a challenge of building anew and rooting in the consumers’ awareness the brand that is all about power and … personality. We were enchanted by the story of this traditional Nowy Sącz based leather goods manufacturing business and natural leather that shows its majestic personality in each bag, briefcase, or purse, made by Mr Adam Baron. It all spurred us to create a new brand strategy and marketing communication strategy.

Elegant leather goods are designed for those who appreciate independence and awareness. Those who find their own way of life. And this was a starting point of creating the brand’s new personality – an independent individualist with a distinct character.

From now on not Baron, but ADAM BARON – as part of a new strategy, the brand has gained a new visual identification system. Our task was to develop a consistent and striking graphic layer, which would help emphasise the brand value as well as beauty and unique nature of these hand made bags.

The new logo included a unicorn – a symbol of majesty and power. Blue as the basic colour and elegant, minimalist typography have brought out the statement character of the products and beauty of all details.

While implementing a new marketing strategy, we created from scratch a new website along with e-store platform. Now, when opening the homepage, users see the most important information about current collections, the manufacturing process, materials, subscribe to a newsletter, and learn about the brand and its history. In the product part, both female and male leather products have been divided into categories, but also – in line with the brand’s strategy – depending on their character.

Blending the content marketing potential and the fashion industry, so popular in the blogosphere, we launched a company blog including three theme parts: lifestyle, fashion, and advice. You may find reports from world catwalks, reviews of current fashion trends, lifestyle posts on the world of the brand and its values, and finally advice on clothing, care for leather goods, and selecting a gift for special occasions.

We are familiar with various tricks that influence the brand’s presence on the Internet, but those would not be as effective and efficient as the dedicated photo shots which best show the beauty and character of the ADAM BARON products – similarly to videos. The unique feel, orientation to detail, and harmonious style helped us built a consistent and attractive image. Just take a look at the brand’s profile on the most popular social media – Facebook, Instagram, or Pininterest and display ads. We happen to know this for sure – the ADAM BARON’s customers are enchanted!

Consistence is part of our activities, that is why the feel that we create for the Brand by especially made communications is not limited to the online reality. We have taken care of the magic atmosphere of the Brand at each stage of the customer journey with the product, therefore we also developed designs of the guarantee card, vouchers, or stickers placed on the packagings.

Do you want a new identity for your brand? Contact us, let us begin cooperation … and the magic will follow!